Avoma stacks the desk. Knack. covers the room.
Avoma is a well-built bundle for call-based revenue teams: scheduling, recording, AI notes and conversation intelligence, priced per seat with add-on modules. Knack. is not a cheaper version of that. It captures the meetings Avoma cannot attend, in-person appointments with no call to join, and turns them into the follow-up, the CRM update, and close rate by lead source.
| Avoma | Knack. | |
|---|---|---|
| Built for | Call-based revenue teams | Field teams selling in person |
| Capture | Bot joins the call | Phone on the table, consent-first |
| Bundle | Scheduling + notes + intelligence | Capture + routed work + attribution |
| Pricing shape | Per seat, plus per-seat add-ons | One seat price, integrations included |
| Analysis | Call scoring, deal risk, forecasting | Close rate by lead source, objections in the room |
| Best for | Inside sales and customer success | In-home estimates and site visits |
Avoma vs Knack pricing VERIFIED AUGUST 2026
Avoma
Knack.
Avoma's headline seat price is well below ours, and the honest caveat is that the capabilities most comparable to our owner console sit in per-seat add-ons rather than the base plan. Even fully stacked it remains cheaper, and if your meetings are calls it is the better buy. The comparison only turns on whether the meetings you need analysed have a join link.
What Avoma does better
It bundles more of the desk workflow than we do. Scheduling, meeting notes and conversation intelligence in one product is genuinely convenient, and it removes two tools from a call-based team's stack.
Its conversation intelligence and revenue intelligence modules are mature: call scoring, custom scorecards, deal risk alerts, win-loss analysis and two-way CRM updates. For an inside sales or customer success team, that is a lot of capability at a modest seat price.
It also has a free viewer tier and a genuine trial, so evaluating it costs a team almost nothing.
The limit is the same one the whole category has
Avoma's assistant joins a scheduled call. That requires an invite and a join link, which an in-home appointment does not have.
So a business whose revenue conversation happens across a kitchen table can buy the whole stack, including the intelligence add-ons, and still have no data about the meeting that decided the deal. The scoring runs on the calls it attended, which in field sales are the internal ones.
The other structural difference is what happens after. Avoma analyses meetings. Knack is built so the work leaves the app: the follow-up sent from the rep's address, the CRM updated, the next visit booked. In field sales that matters more than the analysis, because the analysis is worthless if reps stop capturing.
Which one for a mixed team
If you have an inside team and a field team, running both is coherent: Avoma on the desk, Knack in the field.
If you are choosing one and your money is made in person, the seat price comparison is misleading. A cheaper tool that cannot attend your revenue conversations is not cheaper, it is absent.
Choose Avoma if
- Your meetings are scheduled video calls
- You want scheduling and notes in one tool
- Call scoring and forecasting are the purchase
- Seat price is the deciding factor
Choose Knack if
- The deal is decided in a customer's home
- You want the follow-up sent, not scored
- You need close rate by lead source
- You would rather not price intelligence as an add-on
How much does Avoma cost?
Startup is $29 a seat monthly or $19 billed yearly up to 25 seats; Organization is $39 or $24 up to 100 seats; Enterprise is $39 with a 10-seat minimum. Conversation Intelligence, Revenue Intelligence and Lead Router are separate per-seat add-ons between $19 and $35.
Is Avoma cheaper than Knack?
Yes, even with add-ons stacked. The question is not price per seat, it is whether the tool can attend the meetings you need analysed. If yours have join links, Avoma is the better buy.
Can Avoma record in-person meetings?
Its assistant is built to join scheduled calls. An in-home appointment has no invite and no link, so the mechanic has nothing to attach to.
Does Knack do call scoring?
It scores meetings against metrics an owner defines and shows the evidence for each score. Avoma's call scoring and scorecards for call-based teams are more developed, and if that is the purchase, buy theirs.
Do I need add-ons with Knack?
No. The owner console and integration setup are part of Team rather than separately priced modules. That is a deliberate difference in packaging, not a claim that our analysis is deeper.
We run inside sales and a field crew. What do you suggest?
Avoma on the desk, Knack in the field, and pick one to be the customer record. If most revenue is in person, that should be Knack.
Does Avoma have a trial?
It offers a 14-day trial of the Organization plan without a card, which makes evaluating it genuinely low-risk.